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Hart & Heim

Turn your Square site into a booking-first platform.

We build premium salon websites designed around Square—so clients find the right service faster, trust what they’re booking, and reach scheduling with less friction.

Built around Square as the source of truth
Booking-first UX (mobile-focused)
Product-grade performance and polish
Trusted by Australia’s leading salons
Square specialist
Next.js + TypeScript
Performance-first
Booking-focused UX
hairdesignbylara.com.au
Hair Design by Lara

A premium booking experience that feels like a modern product — built on Square.

Booking-first websites and Square integrations

Built for growth-focused Australian salons. We keep Square as the source of truth and refine the experience around it.

Premium website, not a template

Luxury look, clear hierarchy, and trust signals that support conversion.

Square stays the system

We build around Square so operations stay familiar and the website stays accurate.

Built to perform

Fast load times, clean motion, and modern standards that feel product-grade.

Services & Pricing

Transparent pricing for premium execution.

All prices shown are inclusive of GST.

Professional Presence
Starting at $5,500

A clean, premium site with Square booking embedded—ideal when you want stronger brand and clarity without changing your current setup.

  • Professional custom website
  • Custom domain (.com.au)
  • Embedded Square widget
  • Mobile responsive design
  • Basic SEO setup
  • 30 days support
30–40 hour build
Most Popular
Smart Booking System
$9,500 + $330/mo

A booking-first structure designed to reduce friction—service discovery, mobile CTAs, and a clearer path into Square scheduling.

  • Everything in Professional Presence
  • Booking flow optimized for mobile
  • Conversion-focused page structure
  • Improved service discovery (menus, categories)
  • Advanced tracking-ready setup
  • 60 days support
Included Add-Ons

Automated Email Marketing setup + first 3 months free ($2,790 value). Behavior-triggered campaigns, win-back emails, birthday rewards. Then $330/mo ongoing.

55–75 hour build
Premium
Platform Upgrade
$15,000 + $1,200/mo

Product-grade performance and deeper planning for complex service menus or high-volume salons—built to scale with AI-powered growth.

  • Everything in Smart Booking System
  • Performance and UX tuning (Core Web Vitals)
  • Deeper integration planning and QA
  • Content system foundations (optional later)
  • Launch playbook and handover
  • 90 days support
Included Add-Ons

Growth Accelerator Bundle setup + first 3 months free ($9,100 value): AI Booking Optimization, Customer Churn Prevention, Automated Email Marketing. Then $1,200/mo ongoing.

90–130+ hour build
Popular add-ons

Add only what supports conversion or reduces admin. All prices shown are inclusive of GST.

AI Booking Optimization 💰💰💰
$2,800 + $660/month (incl. GST)

Fill empty slots automatically with AI-powered promotions. +$3,500/month avg revenue increase.

Customer Churn Prevention 💰💰💰
$2,200 + $440/month (incl. GST)

Predict and prevent customer loss before it happens. 60% win-back success rate.

Automated Email Marketing 💰💰💰
$1,800 + $330/month (incl. GST)

Behavior-triggered campaigns on autopilot. 35% open rate, 15% booking conversion.

Social Media Automation 💰💰💰
$2,400 + $385/month (incl. GST)

AI generates Instagram/Facebook posts from your Square data. 3-5 posts/week, always consistent.

Virtual Consultation Platform 💰💰💰
$3,500 + $495/month (incl. GST)

Video consults with photo uploads before appointments. +$2,500/month from consultations.

Smart Staff Scheduling 💰💰
$2,500 + $385/month (incl. GST)

AI-optimized schedules based on demand patterns. Save $1,200/month in labor costs.

Product Recommendation Engine 💰💰💰
$2,800 + $385/month (incl. GST)

AI suggests products based on services and hair type. +$1,000/month retail revenue.

Voice AI Booking Assistant 💰💰💰
$4,500 + $660/month (incl. GST)

24/7 AI phone receptionist. Never miss a booking. +$2,000/month from after-hours calls.

Want the full catalogue? View all 15 add-ons.
Value
Why this investment?

You're not buying pages — you're buying a growth system powered by AI. A booking-first platform that learns from your Square data, automates marketing, predicts churn, and continuously optimizes for revenue.

Design + UX

Luxury feel, booking-first layout, and conversion-optimized structure.

AI-Powered Intelligence

Automated booking optimization, churn prediction, and marketing campaigns that run 24/7.

Square expertise

53 Square API integrations. Your tools stay, your revenue grows.

New: Recurring Revenue Solutions

What Happens After Your Website Launches?

Most web developers disappear after launch. We stay with you—transforming your Square system into an AI-powered growth engine.

16 Premium Add-Ons

AI booking optimization, churn prevention, automated marketing, virtual consultations, and more.

$42K+ Avg Revenue Increase

Salons using our add-ons see measurable growth within 60-90 days. 430% average ROI.

Square MCP Server

Enterprise-grade infrastructure with 53 Square API integrations. Multi-tenant SaaS architecture.

16 add-ons • 5 curated bundles • Starting at $1,200 setup + $220/month

Case Study

Hair Design by Lara

Investment: $9,500. A booking-first experience built on Square with product-grade polish.

Square-first
Source of truth

Services and booking stay aligned with Square operations.

Booking-first
Customer journey

Clear service discovery and CTAs designed for mobile behaviour.

Product-grade
Performance

Fast loads and a premium feel that builds trust before booking.

What changed

The previous site felt generic and pushed booking into a separate step.

Before

Service discovery was slower and high-intent pages didn’t guide clients into the right booking decision.

Build

We rebuilt the experience around a booking-first structure: clearer categories, stronger hierarchy, and deliberate CTA placement—while keeping Square as the operational source of truth. We also tuned performance and the overall “product feel” so the brand reads premium.

After

A clearer, faster journey that helps clients choose the right service and reach scheduling with less friction—without changing Square workflows.

  • Service discovery redesigned: clearer categories, stronger hierarchy, fewer clicks to book
  • Booking-first UX: CTAs positioned for mobile behavior and high-intent pages
  • Platform reliability: services and availability remain aligned with Square operations (no double entry)
  • SEO foundations added: clean metadata, social previews, sitemap/robots, and performance tuning so the site is crawlable and share-ready
  • Service menu + booking path aligned with Square: the site guides clients into the correct Square booking flow instead of sending them to a generic “book somewhere else” step
  • Premium polish: fast loads, clean motion, and modern UI that matches a luxury salon brand
BEFORE
Before: Square template website layout
AFTER
After: Premium booking-first website experience
Technical highlights
Built around Square as the source of truth—so the site stays accurate.
Next.js + TypeScript + Tailwind
Performance tuning + image optimization for Core Web Vitals
Square-aware booking UX: clear service structure, booking CTAs, and frictionless paths to scheduling
Optional (advanced): Square Catalog sync via API so services, durations, and pricing can update automatically without manual website edits

Specialist, founder-led execution

Hart & Heim is a boutique studio focused on one thing: premium booking experiences built around Square. We bring senior-level UX, performance, and conversion thinking—without unnecessary complexity.

Square-first
Square-first architecture

The site is designed around how Square actually works—so operations stay consistent.

Booking-first
Conversion-focused journey

Clear service hierarchy and CTAs that match how clients book on mobile.

Product-grade
Build quality

Clean code, strong performance, and a polished interface that feels premium.

Ownership
Handover

You own the code and assets. We document what matters so you’re never locked in.

SquareNext.jsTypeScriptPerformance

Frequently asked questions

Clear answers to the real questions salon owners ask before investing.

Ready to upgrade your salon’s booking experience?

Book a 15-minute call or email us—no pressure, no commitment.

Email Direct

Quick response within 24hrs

Book a Call

Choose your preferred time

View Portfolio

See full case study details

What to expect
Quick discovery call
Clear scope + timeline
Transparent investment

If we’re not the right fit, we’ll tell you quickly and point you in the right direction.