Selected work
Platforms, storefronts and products.
A cross-section of the work — with case studies where there is something worth explaining beyond the finished screen.
- 01
Peeka
2026Live
Point a phone at an animal, tap once, and it speaks. A vision model reads the photo and writes two or three first-person sentences as that animal, built as an installable web app with real subscription and consumable billing behind it.
Case study → - 02
Dealer Portal
2026 – presentIn production
A Flask admin platform that replaced fragile, hand-run scripts with a safe, auditable way to distribute marketing assets across a 36-dealer retail network. Every change previewed before it runs and logged after it does.
Case study → - 03
Marketing Intelligence CLI
2026Internal tooling
A client-agnostic command-line system that audits an entire Google marketing stack and layers model-driven analysis on top, turning days of manual auditing into a single command with a repeatable action plan at the end.
Case study → - 04
DriveWise AI
2026Live
A subscription app for Sydney and Melbourne rideshare drivers. It reads what actually moves riders (flight arrivals, event finish times, rain and road closures) as one board, then shows what each shift really kept after fuel, wear and GST, and builds the tax records from the shifts already logged.
Visit ↗ - 05
Hair Design by Lara
2026Live
A full-stack salon website wired directly into the salon's existing booking system: live services, live pricing and live availability, with a secure admin panel, delivered concept to launch in three weeks.
Case study → - 06
Hi-Fi Storefront Overhaul
2026Shipped
A technical, performance and AI-search overhaul of a live Shopify storefront, from an unversioned theme to a reviewed deploy pipeline and a purpose-built generative-search layer, with zero visual change for customers.
Case study → - 07
Hi-Fi Brand Storefront
2026Live
A ground-up rebuild of a long-established loudspeaker brand's storefront: a complete Online Store 2.0 theme built page by page and product by product, with a full structured-data layer designed for AI answer engines as much as for search.
- 08
Speaker Accessory Storefront
2026Live
A full bug, UX and search audit of a live speaker-accessory storefront, followed by a homepage rebuild, a repository and deploy pipeline, and content written for fourteen collection pages that previously had none.
- 09
Multi-Brand Commerce Program
2023 – 2025
End-to-end management of two Shopify Plus brands, covering custom development, inventory integration, marketing automation and a substantial paid search budget, led from strategy through to implementation.
- 10
mivision Digital
2026In build
A custom progressive web app replacing a third-party platform as the digital home of an Australian professional journal. An installable reader with a genuine page-turn experience rather than a PDF in a viewer.
- 11
Metaobject Asset Packs
2026Pre-launch
A commercial Shopify app that keeps product assets inside the store and attached to the product, instead of scattered across drives, inboxes and design tools, with a storefront extension that renders them anywhere in the theme.