Selected work
Platforms, storefronts and products.
A cross-section of the work — with case studies where there is something worth explaining beyond the finished screen.
- 01
Peeka
2026Live
Point a phone at an animal, tap once, and it speaks. A vision model reads the photo and writes two or three first-person sentences as that animal, built as an installable web app with real subscription and consumable billing behind it.
Case study → - 02
Dealer Portal
2026 – presentIn production
A Flask admin platform that replaced fragile, hand-run scripts with a safe, auditable way to distribute marketing assets across a 36-dealer retail network. Every change previewed before it runs and logged after it does.
Case study → - 03
Marketing Intelligence CLI
2026Internal tooling
A client-agnostic command-line system that audits an entire Google marketing stack and layers model-driven analysis on top, turning days of manual auditing into a single command with a repeatable action plan at the end.
Case study → - 04
DriveWise AI
2026Live
A predictive tool that tells Sydney and Melbourne rideshare drivers where and when to work, fusing weather, events, flight arrivals and traffic into a single live demand score rather than leaving them to guess.
Visit ↗ - 05
Hair Design by Lara
2026Live
A full-stack salon website wired directly into the salon's existing booking system: live services, live pricing and live availability, with a secure admin panel, delivered concept to launch in three weeks.
Case study → - 06
Hi-Fi Storefront Overhaul
2026Shipped
A technical, performance and AI-search overhaul of a live Shopify storefront, from an unversioned theme to a reviewed deploy pipeline and a purpose-built generative-search layer, with zero visual change for customers.
Case study → - 07
Hi-Fi Brand Storefront
2026Unpublished draft, awaiting stakeholder go-live approval
A ground-up rebuild of a long-established loudspeaker brand's storefront: a complete Online Store 2.0 theme built page by page and product by product, with a full structured-data layer designed for AI answer engines as much as for search.
- 08
Speaker Accessory Storefront
2026Live
A full bug, UX and search audit of a live speaker-accessory storefront, followed by a homepage rebuild, a repository and deploy pipeline, and content written for fourteen collection pages that previously had none.
- 09
Multi-Brand Commerce Program
2023 – 2025
End-to-end management of two Shopify Plus brands, covering custom development, inventory integration, marketing automation and a substantial paid search budget, led from strategy through to implementation.
- 10
mivision Digital
2026In build
A custom progressive web app replacing a third-party platform as the digital home of an Australian professional journal. An installable reader with a genuine page-turn experience rather than a PDF in a viewer.
- 11
Metaobject Asset Packs
2026Pre-launch
A commercial Shopify app that keeps product assets inside the store and attached to the product, instead of scattered across drives, inboxes and design tools, with a storefront extension that renders them anywhere in the theme.